Art Direction

spac150 v41

One of the first tasks at space150 was concepting and design for the 41st version of the agency’s identity. Looking at the cataclysmic events that unfolded in 2016 from the rise of Trumpism to Pokemon Go, our team begain to see the role of advertising and thereby space150’s role within as a paradoxical dilemma. Today, we’re split between two worlds, merging wide-eyed creativity with digital rigor. We refuse to be pinned into a corner. We respect the past but look to the future. We love the tangible but live through digital. Today is fueled by tension and competing priorities. We are space150. 
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A PDF containing further examples of my work is available upon request.