Art Direction

Brand Identity

space150 was approached by an exciting  transportation opportunity in collaboration with the city of Los Angeles and the L.A. Dodgers baseball club. The task was to brand a gondola service that would take passengers and baseball fans from downtown Los Angeles to Dodger Stadium in a 5 minute, scenic ride. The logo abstracts the gondola cables with bold lines ascending into the sky. The resulting negative space creates a secondary symbol of a bird in flight. 

Creative Direction: Jarrod Riddle, space150


A PDF containing further examples of my work is available upon request.