Digitalism

Branding, Packaging, Visual Effects

2012–2014

Oval-X  were approached by the  electronic duo, Digitalism to rebrand and reshape their image heading into a fall tour. To build mystery and suspense, we concepted the group to be larger than it’s two members using a photoshoot to create the appearance of a 21st century electronic boy band. The collaboration evolved to include packaging for two EPs, posters, merchandise, tour visuals and promotional materials. 

︎Credits
Creative Direction: oval-x
Photography: Grant 
3D: Josh Clancy